Conversion percentages, estimates, and benchmarks are central to standard concepts of CRO. This focus on numbers has a drawback: the more you look at spreadsheets full of conversion data points and behaviors, the less you care about the people who created them.
Here, we’ll discuss working on learning what motivates, discourages, and persuades the customers such that you can provide them with the greatest potential user experience—which, in turn, motivates them to migrate and increases your website conversion rate.
Why do we believe the second concept is superior? And, though it’s important to concentrate on the final action—conversion—in fact, a lot happens before that:
• People are drawn to the website by specific drivers.
• They are persuaded to convert by specific HOOKS.
• They are unable to exit due to specific barriers.
At Sleek Web Designs, we consider CRO as the method of increasing the number of users who perform a desired operation on a website. Purchasing a product, pressing “add to cart,” signing up for a program, filling out a questionnaire, or clicking on a connection are all examples of desired behavior.