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Naming Your Brand: 5 Key Strategies for Success

Choosing the appropriate name for your brand is a crucial decision that can dramatically affect its success. A well-crafted brand name connects with target audiences, conveys unique value propositions, and distinguishes you from competitors. In this article, we’ll look at five strategies for successful naming: market research; customizing names to specific consumer segments; adapting for […]

6 Tips for Choosing an NYC Web Design Agency

web design

Finding a reliable web design agency in the tech hub of NYC is daunting. And the World Wide Web doesn’t make it easier. A simple Google search of the term ‘the best NYC web design agency’ gives more than 1 billion results, leaving the seeker confused with options.  However, in today’s digital realm – your […]

How To Hide Your Address on Google My Business

Google My Business is a powerful tool for businesses to promote themselves on Google local search and maps. Through search engine optimization, your business will start ranking and attracting potential customers. However, there may be situations where you want to keep your business address private and don’t want customers to find your business address. Perhaps […]

How Many SEO Keywords Should I Use?


Keywords speak to your audience and search engines too. They tell search engines what your site’s focus is while convincing your audience that you understand them and know your subject matter. How many SEO keywords you should use is a different matter altogether. How many SEO keywords should I use? Is that something you’ve asked yourself […]

How to Rank for Near Me Keywords in 2023

Businesses that make physical contact with clients need to know how to rank for “near me” keywords. How else will people looking for similar products and services in their locality find them?  Such online searches aim to find things around a particular place, usually the user’s current location.  You want your business to appear as […]

14 SEO Copywriting Tips to Boost Your Rankings

14 SEO Copywriting

A website’s core focus is content, closely followed by SEO or Search engine Optimization. SEO copywriting tips are necessary, especially because the rules keep changing in this field due to Google’s updates to their algorithms. You need to stay in the know as you adapt to the changes. Take a deep dive into this world […]

Why Isn’t Google Indexing My Site? (Top 11 Reasons)

Why isn’t Google indexing my site? Is that a situation you’re currently dealing with? Don’t worry. It happens to a good number. Several reasons could cause such a predicament. This article explores some more common reasons and how to solve them. Here is Why Google Isn’t Indexing Your Site If your website is new, you […]

How to Improve Google Indexing (9 Quick Tips)

How to Improve Google Indexing (9 Quick Tips) 1200 x 628

Your website will only appear on Google search results if it is indexed. That means it has become part of its inventory after crawling and analyzing i t. You need to improve Google indexing on your site to ensure search engines keep re-indexing it.  Why should you be concerned about search engines re-indexing your site? […]

How To Create an Instagram Content Plan

Instagram is such a busy social media platform! It’s all visuals and content flying from everywhere, and your presence can easily fade into the distance if you go in without an Instagram content plan.  Like any other business strategy, you must prepare for it and go for the kill. Let’s look at how to do […]

How to Research and Analyze Audience for Better SEO Results

How do you analyze your audience for SEO? With SEO, you don’t tell your audience what you want to say. Instead, you tell your clients what they want or need to hear. Understanding your audience will direct your core business and should therefore be a priority. Ranking for SEO is also a necessity. Putting these […]