A website’s core focus is content, closely followed by SEO or Search engine Optimization. SEO copywriting tips are necessary, especially because the rules keep changing in this field due to Google’s updates to their algorithms.
You need to stay in the know as you adapt to the changes. Take a deep dive into this world with a few timeless SEO pro tips.
What is SEO Copywriting?
SEO copywriting is writing with the intent of optimizing content for search engines. You want the articles or blog posts you create not just to be found but also to rank high on search engines. These tips are specific to written content since SEO content varies widely.
Ranking high on search engines increases organic traffic to your website. Depending on your line of work, it could translate to increased business and sales. Let’s explore how to get it done!
14 SEO Pro Tips to Up Your Game
1. Keyword Research
People search for information online using particular keywords. You need to consider your audience and what they would search for.
Keyword goals must be realistic. You may be tempted to use keywords that people often search for, but these are usually very competitive. Higher ranks will go to websites with more authority. Why would you put yourself at a disadvantage?
The best way to approach this is by conducting keyword research. Choose keywords that will allow your articles to rank faster and increase traffic.
2. Identify Keyword Intent and Match It
Why is your audience searching for that keyword? There are usually three reasons for this:
- Informational: the user is looking for information about a product, service, or industry.
- Navigational: the user is looking for a specific website.
- Commercial: the user is looking to buy a particular product or service.
Google tries to ensure clients find the information they are looking for, so your task lies in determining why the clients are looking for the information. Create targeted content to meet this need and rank high.
3. Avoid Keyword Stuffing
Adding your keyword is necessary but fitting it into every space you can think of isn’t ideal. A drizzle is what you should aim for, not a whole thunderstorm. Your audience will enjoy your content better, and you’ll avoid getting penalized.
4. Check Out Top Ranking Content
Look at what those ranking higher in your chosen niche are doing. Understand why search engines rank them high. You can pick up a tip or two to improve your work.
5. Think About Your Title
Imagine building a beautiful house but then only making space for a tiny doorway that’s barely recognizable. The title of a post calls to your readers. You want your audience to be drawn to it so they can click and read your content. Choose your wording wisely.
6. Quality Always
Quality refers to the relevance of the information, high-quality backlinks, reasonable load times, comprehensive content, no grammar and spelling mistakes, and using expert sources. A good content will keep your audience coming back for more. It’ll also improve your rankings because Google wants the best for its users.
7. Consider Passage Ranking
Google’s Passage Ranking allows for specific passages in content to rank based on relevance to the query. It indexes that particular passage and can appear in search results if it gives a comprehensive answer.
8. Make Use of Optimization Tools
Optimized content will rank higher. It’s easier to optimize content when using a content optimization tool.
Different tools will serve different purposes, such as keyword research, topic research, SEO writing assistance, information on how your competitors perform, SEO content templates, on-page SEO checker, grammar checks, and more. Google Search Console will track your page performance.
Find what you need and make it work for you.
9. Consider Related Questions and Answer Them
To better target your content, consider answering queries related to your keyword. These answers could appear on Google’s ‘People Also Ask’ section.
You can use a keyword tool or just Google Search to find out what these questions may be. Look at the autocomplete options on Google Search and see how to answer them in your content.
10. Have Keywords and Synonyms in Headings
A keyword should feature in your h1s and h2s. Since we’re trying to avoid keyword stuffing, a good SEO copywriting tip is to include synonyms. Google understands related terms, and choosing something with a semantic relationship with your keyword won’t go unnoticed.
11. Keep It Easy on the Eyes
Readability is key. Encountering a block of content can be daunting. Many users are likelier to read something if it’s broken down into smaller passages. Both sentences and paragraphs should be short and easy to read.
Minimize the use of jargon, or at least try to break it down. If your audience doesn’t understand your content, they will likely go back to the search engine to find something simpler to read and understand.
Bad grammar is unacceptable. You don’t want your readers mentally correcting your blog posts every time they encounter them. It’s frustrating and may chase them away.
12. Add Rich Media to Break Monotony
Images and videos are a great way to keep your readers engaged. Infographics are even more fun when you want to present your post summary. Think about what your audience would like best. It could be a podcast, infographic, video, or image.
There’s a downside to rich media. It may affect your website speed and overall performance. You can fix that by ensuring every item is optimized.
13. Add Relevant Links to Relevant Anchor Text
External links should take your readers somewhere relevant. Always make sure the information linked to is useful and from an authoritative source.
The text should be relevant to the destination page but not an exact match. It should be contextual and not generic. Stay away from “click here” and similar wording.
Photo by Leah Kelley
14. Make It Easier To Navigate
Navigation is especially important for longform pieces. Add subtitles, a table of contents, and jump links. You want your users to have an easier time going through your posts.
SEO copywriting tips may evolve often, but a good number are long-serving. Follow them to keep your content ranking high.
Happy optimizing!Read more