Tag: SEO

The posts in this group touch on methods of optimizing the consistency and quantity of search engine traffic to a website or a web page. This is known as search engine optimization (SEO).

Rather than direct or paying traffic, SEO focuses on unpaid traffic (also known as “normal” or “organic” results). Unpaid traffic can come from a variety of sources, including image, video, scholarly, and news searches, as well as industry-specific search engines.

We’ll explain why we recommend SEO as a website ranks higher on the search engine results list… to attract more traffic from the search engine (SERP). These people could mean clients in the future.

SEO considers how search engines operate. It’s the computer-programmed algorithms that govern search engine activity. Our blogs discuss it in terms of what users search for, the individual search phrases or keywords entered into search engines, and the search engines their intended audience prefers as an Internet marketing strategy.