Can you use dominate Google with a thorough Local SEO strategy? In 44 minutes, learn how to do a complete local SEO audit for your clients.
Is a company really real if it appears on Google’s second page?
Unfortunately, the answer is no.
Local search is a crowded field. For example, when a consumer searches for pizza near me, Google returns three local alternatives and ten organic results. A typical searcher chooses one of the top three results, orders pizza, and calls it a day.
But how can you assist a local company if it doesn’t appear anywhere on Google’s first page?
To begin with, do a local SEO analysis on their website.
This comprehensive tutorial will teach you how to do a local SEO audit in just 12 steps and 44 minutes. This guide provides a list of the tools you’ll need as well as professional advice from our in-house analysts.
If you’re looking for a helpful checklist, check out our Local SEO Checklist.
Are you ready to get right in?
Here’s How You Do A Local SEO Audit to help you dominate Google search.
How Do You Conduct A Local SEO Audit?
Analyze keywords for YOUR LOCAL SEO AUDIT.
What are the keywords that your client is looking for? As the first step in your local SEO assessment, determine what they’re currently ranking for. Also, find any possibilities they could be missing.
If they’re doing well for “Philadelphia Bankruptcy Attorney,” but not at all for “Philadelphia Bankruptcy Lawyer,” you’ve discovered an area to work on.
Begin by requesting a list of services, goods, or a web page to which your customer wants to drive visitors. Once you have this, you’ll be able to rapidly compile a list of high-volume local target keywords. Try using tools like Keyword Finder.
With this list in hand, you can go on with the remainder of your local SEO audit. Try evaluating how effectively these keywords are optimized at each stage.
MarketGoo, which automatically analyzes a website and creates a step-by-step SEO strategy to help you enhance your website traffic and rankings, is an excellent place to start with your audit. Some additional local SEO audit tools may aid you with this process.
Google your competitor’s local SEO.
Early in your client’s local SEO assessment, have a peek at their competitors’ SEO profiles. Competitor SEO might be regarded as an honorary ranking component in annual SEO reports due to its effect on your client’s rank. You should know what your customer is up against if they are in a highly competitive industry where the other top firms do everything perfectly.
Early on, doing a competition study will provide you with a framework for everything you learn about your client’s local SEO profile.
You don’t have to run a thorough diagnostic on each rival, but you should look at the following facts and compare them to your client’s:
- GMB has a rating for top keywords.
- Organic rankings for top keywords are important.
- Review the amount and quality of your work.
- The number of hyperlinks
- Loading time for the website
- Statistics on Social Issues
Most of the time, you should be able to read over these factors and come up with a theory as to why your client’s competition is in the situation they are in compared to your client.
According to Vendasta partner Elijah Vieau of Techwyse, client and competitor SEO audits might be comparable.
Thoughts by Vieau, Elijah on Local SEO for Google
We apply the same strategy when analyzing our clients and competition in terms of local SEO.
Checking their GMB listing is the first step (categories, images, etc.). After that, White Spark is used to do a citation crawl. We’ll put everything into a spreadsheet, carefully verify each link for correctness, and make sure the NAP on their website is consistent.
Based on this, we’ll get a pulse on their general citation accuracy as well as the authority and relevance of their listings. We’ll discover gaps in our customer’s citation profiles based on our client and competition research and aim to submit their NAP to those directories as appropriate.
On the keyword side, we’ll utilize a tool like Rank Ranger to analyze ranking gains in the local pack over time and a mix of Google Analytics and GMB Insights to find chances for local landing optimizations that will boost rank and conversions. “